Dr. Ariel Rosenfeld

Strategical Argumentative Agent for Human Persuasion

Ariel Rosenfeld and Sarit Kraus; Strategical Argumentative Agent for Human Persuasion, ECAI 2016 [27% acceptance rate].
Automated agents should be able to persuade people in the same way people persuade each other - via dialogs. Today, automated persuasion modeling and research use unnatural assumptions regarding persuasive interaction, which creates doubt regarding their applicability for real-world deployment with people. In this work we present a novel methodology for persuading people through argumentative dialogs. Our methodology combines theoretical argumentation modeling, machine learning and Markovian optimization techniques that together result in an innovative agent named SPA. Two extensive field experiments, with more than 100 human subjects, show that SPA is able to persuade people significantly more often than a baseline agent and no worse than people are able to persuade each other.